Archive for the ‘View Points’ Category

I’m in a promotional whirlwind….

Friday, April 6th, 2012

As a (former) macroeconomist, I am taking great interest in the economic upturn or mini-economic upturn.  I’ve followed the whole topic of whether we’d see a double dip recession or not.  Would we see inflation pick up – many naysayers continue to say inflation is around the corner….

But, I’m here to say that there is no inflation looming based on how many promotional offers I’ve received in the last 6 weeks.  They include:

  1. Our nice local Indian restaurant. They sent a coupon for a FREE Indian buffet.  As a marketing “know-it-all”, my view was that FREE didn’t engage the customer enough and devalued the offering.  However, I have to say that the restaurant was JAMMED each time I went.  Oh, that’s right, they sent me two coupons, both of which I used.  And when I drive by at night, they are jumping.  Coupons for nightly specials were also sent.
  2. Sur La Table.  I received the lovely $10 gift from them which I thought was most generous given my level of spending.  However, there may have been a slight breakdown with their marketing database.  I loved the present, but the store near me just closed and won’t reopen until July.  Hmm.
  3. Lands’ End. $15 off my next $75.  A decent offer.  Likely to get used.
  4. YSL card.  Our local museum has a splendid show on Yves Saint Laurent and they bundled in a discount card for local merchants who wanted to participate.  So far, have loved my glass of champagne and the discount at the book store.  I’m getting close to paying for the YSL ticket.  (But would I have had the glass of champagne at lunch without the promo?)
  5. And many other cards. The public radio card, the Firestone card, the Garbanzo restaurant card and many merchants who are very sad when I turn down their card.  Not to mention numerous golf-related cards that I could be using.
  6. Plus email deals every day. Clearly if you don’t buy what you need on promotion, then you are a bad shopper.

I recently quoted a client a price at full rates for a small job.  Oh no.  Probably should have given him an offer and a membership card.

Inflation anytime soon?  I don’t think so.

The new USPS model – like garbage pick-up?

Monday, January 23rd, 2012

Why do we get mail once a day, except Sunday and holidays?

Our garbage isn’t picked up every day?

Would it be a terrible thing if the paper bills (if you still get any) came in once a week?  Do you really pay them every day as they come in?  And haven’t you just been procrastinating in moving more bills to electronic methods?

But you say….what about the weekly magazine?  Answer:  iPad, Kindle.  Magazines belong there.  Was just reading my Fortune on the iPad.  Excellent!

And if you want service more days a week, then pay for it as a premium service? Platinum for every day, gold for every other day, silver for twice a week.  Once a week delivery is complementary.

Or perhaps junk mail companies would be willing to pay for certain highly desired customers to receive service more than weekly?

***

But let’s be data-based in our comments.  Here’s a week’s worth of mail held by the USPS:

A week's mail

Contents were:

Total pieces:  53

  • Bills or statements – Sixteen (that’s too many – must move more electronic, but none due in the one week timeframe)
  • Magazines – Four
  • Junk mail – Twenty-three (none time sensitive that I could see and nearly 45% of the mail)
  • Late arriving Christmas cards – Four  (and thank you very much)
  • The neighbor’s mail – Two

Items requiring same day action:  Zero!

Does this really merit the hands-on attention of personal delivery each and every day?

***

And further, you can’t actually leave any real mail in your mail box since that’s subject to identity theft.  Or is that an urban legend?  I think not since I just read an article advising people to have a post office box in which to receive their tax statements as these are subject to identity theft on the inbound side.

Should we all go back to mail boxes at the post office?  Is that an option?  With delivery once a week for what you haven’t collected?

Companies, not-for-profits, government institutions etc. who don’t undertake radical change risk catastrophic failure.

Free mail delivery once a week.

 

Not a “Mad Man”

Thursday, June 23rd, 2011

When I work with entrepreneurs, I often find that they are unclear between what a marketer does (understand markets, customer needs, competitive dynamics, value propositions, feature/functions, pricing…..I could go on and on) and the classic work of a copywriter (puts marketing messages into consumer language, has the artful turn of phrase, delivers memorability etc).

I tried for a Madison Avenue job the summer between my first and second years in graduate school…..no luck.  Finally some kindly Mad Man actually told me that I was too analytical for them.  Hmm, I’m not sure he meant that in a good way?

But is this idea even relevant in the era of social media?  I could run a client’s Twitter feed or monitor a Facebook site as long as I was clear on the tone we want to set and what the ground rules are on what can be shared.  Isn’t that copywriting at some level?  And if we are blasting emails out, I can write or, at a minimum, edit those emails?

In the giant collapse of marketing staff, I bet more and more of my types are doing copywriting….because there is no staff, no budget and no time.  But is that a good thing?

As you may know, I’m just back from a wonderful trip to Tunisia and thought I would take a turn at “copywriting” why travelers should consider Tunisia.  Let me know how I’m doing!

Maybe this career option could come back around?  Maybe a client would trust me with their 140 word Twitter feed?

*****

Classic reasons, new reasons, and fun reasons for visiting Tunisia

For me, the classic reason to visit Tunisia is to see the Roman ruins.

The Roman ruins are stunning in Tunisia!

I love the chance to immerse myself in the ancient world, especially that of the Romans since we know so much about the Romans and their times. Seeing the pyramids in Egypt is tremendous, but the time of the Egyptians, for me, is in the ancient and mysterious past. With the Romans, I read Julius Caesar’s diaries and I read Virgil’s Aeneid. Aeneas flees Troy and makes a fateful stop in Carthage on his journey to Rome.

So, a chance to come to Tunisia is a chance to see Carthage, a great capital of ancient times and the land of Dido, Aeneas’ great love. I should digress here and say that this is according to Virgil, the great Roman poet. History may differ slightly (or significantly), but we remember Dido from Virgil as a great leader of her people in Carthage and the “woman Aeneas left behind” to fulfill his destiny to found Rome. One of the most important women of the ancient world.

And in Tunisia, you can visit Carthage, where, like Rome, there are layers upon layers of history. The Romans destroyed Carthage at the end of the Punic Wars but you can still see their Carthage via the great baths, the harbor and the water tanks.

The Roman baths in Carthage are fascinating to see!

You also see the large cathedral built by the French and the American Cemetery in honor of World War II. Pivotal World War II battles were fought in Tunisia by the most important generals of the North African campaign: Patton, Rommel, Montgomery.

If Carthage is today the glamorous suburb of Tunis and not really a major archeological site, you will not be disappointed with the fantastic archeological sites in Tunisia where you can walk down the streets of Roman cities, see temples, baths and brothels. I thought Dougga was fantastic – a wonderful Roman city out on a hillside. And Sbeitla – a Roman city out at the edge of the Roman empire. And even beyond that, a Roman outpost in the Sahara. Can you imagine what it would have been like to be assigned that duty as a Roman legion?

Tunisians were Rome’s exquisite mosaic artists whose work is seen many places in the Roman world but is completely fantastic in Tunisia. The Bardo museum is the world’s greatest collection of mosaics of this era. The day trip to El Jem is fantastic not only to see the largest amphitheatre in North Africa but also the lovely museum there of mosaics both indoors and also in outdoor settings. There is a wonderful recreation of a Roman villa.

Surrounded by mosaics at the Bardo

But the new reason to go to Tunisia now is to see democracy as it has a chance to break out in the Middle East. Tunisia has a more secular orientation than many of its neighbors and was the original starting point of the 2011 democracy movements still rumbling across a good swath of the Middle East. These events will be seen for years to come as one of the definitive events that shaped the Middle East in the early 21st century. Being with Overseas Adventure Tours  (OAT) means that your guide will give you an excellent window into how events are unfolding at this crucial time and other OAT activities such as meeting with the Iman in Kairouan and the family lunch will let you hear it from the horse’s mouth on how people are feeling.

Tunisians have a lot to say on Libya and Gaddafi. And, while the war between the Gaddafi and rebel forces was well underway when we visited, I felt entirely safe. Tunisia had only thrown out its own leader less than 90 days before I went to there, but Tunisians were basically back to the regular events of daily life. I truly believe that OAT has its ear to the ground and will make the right choices to make sure you avoid any unwelcomed events along your itinerary. I found Tunisians open and friendly, often asking me in French how I was doing, smiling and waving when I did the same.

A day will come again when tourist numbers are once again very large because Tunisia is lovely and the people are friendly. To make it even easier, French is widely spoken with signage around cities in both French and Arabic. Road signs are excellent – a very travel friendly place. But go now because it is always special to be at the front of the wave. Go and see the ruins and the mosaics before everyone else comes back.  And take comfort,  I was able to be in touch with the States via wi-fi in hotels we stayed in – allowing me to assure the less seasoned travelers that I left back home! (In fact, our guide set up Internet calling even for those who were less tech savvy.)

You’ll never be sorry that you went early and saw Tunisia at its fork in the road. Where will current events take Tunisia? I can’t say. But over the next year or so, you have a window to see Tunisia through a fascinating current events lens and out ahead of the typical tourist onslaught. I think they call it O-Adventure-T for a reason. Take advantage of that reason if you really are an Adventure traveler – which OAT makes easy. When I tell people I went to China in 1985, they are pretty jealous because China makes a great trip today, but it’s not that China – the China just emerging from the Cultural Revolution.

Thirdly, we had a great deal of fun. Two of our group dressed up in traditional Berber wedding costumes and we “celebrated” their wedding. We belly-danced with a gorgeous belly dancer.

Our whole group got up and danced!

We rode on camels and in caleches. We watched a guy climb up a date palm tree in bare feet to pollinate that tree. We slept a night in the Sahara and saw a night sky full of stars. The evening before we sat around the campfire with a Bedouin and talked with him about his life. We saw the latrines at Dougga (and they did look like it). We learned some amazing things about sheep breeding and happened on a live demonstration with young shepherds. Oh my! We went to some Star Wars filming sites and then really understood as we drove in the remote countryside what struck Lucas about Tunisia. Heck, we were in Tataouine, home of Luke Skywalker!

On Jimmy, my camel

Don’t miss the chance to see a country that has been an incredible crossroads of history for 2,500 years. Don’t miss the chance to see a country that is at a profound crossroads in its history right now. If you really are an Adventure traveler, this is the place to see in the fall of 2011.

Everyone who……

Wednesday, June 15th, 2011

…..is working, might work or has worked should be on Linkedin.

If you’ve heard from me recently about connecting on LinkedIn, you’ve been part of my challenge to build up my connections.

I’ve decided to be connected with everyone I ever worked for, with or who worked for me.  A few observations from the LinkedIn push:

  • Given the tenure of my professional career, I should have 500+ contacts. Anything less than that is crazy.  Check my profile.  I’m not even close.  At a minimum, Linkedin is better at keeping records than I am.  Infinitely superior to any paper or electronic system I could use because other people are keeping their records up-to-date.
  • Young professionals who aren’t using Linkedin are nuts – this is an excellent time to build life long links to a huge range of contacts who will go off and do a myriad of different things.   Pursuing areas that could turn out to be ones you’d like to Link with down the road.
  • Middle managers who are ignoring Linkedin or are just completely swamped and can’t find time are taking a risk.  Is your job secure?  I hope so, but odds are the situation is riskier than it was before the economic downturn. Everything is going to be done more efficiently with new technologies which is going to eliminate jobs – oops, that’s a subject for a different blog.
  • Finding very senior people on Linkedin is a mixed bag.  Those heading to retirement or shunning more visibility just don’t seem to be there or they have one connection – their wife?  This will clearly change with time.  But remember, senior people, that civic groups, not-for-profits, new neighbors, your alum groups – they are all looking at profiles on Linkedin.  My senior folks, who are still “active on Linkedin”, seem younger.  Hmmm.  (Go ahead – use it to keep connected with your current circle!)

A few learnings to share with others on this journey:

  1. You need a picture.  People without pictures today seem like “business ghosts”.  Do they really exist?  And I don’t think you have to have a professionally shot picture, just a solid picture where it’s obvious it’s you. However, I don’t think a glamor shot is the way to go.  This is not the setting to look like a “babe”.
  2. One profile only. I see many instances of people with two profiles – very smart people.  This must be an area where users make mistakes in editing or updating profiles….and the Linkedin system doesn’t catch it.  I know they say that they have 100 million users but based on my experience, the number is 90 million.  There are many duplicates.
  3. A full profile.  This seems obvious but an additional reason to do this is you just can’t believe how many people have your name….I’ve had some doubts on whether I was getting the right person.  No pix….not enough profile cues…..control your own version of your name…..with an excellent profile.
  4. Check out the weekly email.  Linkedin does a good job pulling the most noteworthy changes in your network.  It’s how I’ve seen job changes that I didn’t realize were happening.
  5. Make Linkedin your home page.   Scan your eyes down who is doing what.  I know, I know what you are saying, “There is no time in the day”. You owe it to yourself to keep some visibility in your network.  See bullets two and three above:  this is a painless way to pull your head up from the corporate grind.
  6. And it’s not just for corporate types.  Anyone who wants a professional presence or has to market themselves in some manner should be on Linkedin.  Remember – who knows where your working life may take you. Personal services, professional services, teaching, not-for-profits, corporate life – they could all be part of the journey.

I wouldn’t worry terribly much about joining tons of speciality groups.  I’ve found that to be only modestly interesting but I would join any alumni groups as it makes it easier to find lost colleagues.

I recently used Linkedin to find a specialist for a client and found the resource very useful.  But a big network helps.  Don’t ask me to look for manufacturing experts.  I don’t have any manufacturing types in my network.  (Darn!)

Now back to looking for the guy I sat next to at Booz & Co back in 19xx…..And the guy I worked for in the fall of 19xx – am I spelling your name wrong?  Where are you?

 

PS:  If you read this blog and thought that Linkedin is just for job hunters….guess what, you’re behind the times.

Keeping tools fresh and modern

Monday, April 25th, 2011

Personal growth jammed into the reunion weekend

Just at my Columbia 30th MBA reunion.  As I blogged earlier, it’s amazing to think of graduate school with no email, no Google, no Internet, no cell phone etc.  But we managed.

Still, remaining sharp continues to be an imperative for all of us.  As Covey once described it – “sharpening the saw”, remains as much of an imperative as ever.

I think.

Many of my fellow alums admitted to limited exposure to FaceBook, Twitter, even LinkedIn.  Hmmm.  That’s not the end of the world.

But don’t we remember senior execs in the late 80s and early 90s who never touched the PC in their office.  Their assistants pressed the buttons.  Now, that is completely out-of-style, though you occasionally hear of a senior exec today with no computer skills.

On the other hand, Gartner has recently been urging senior execs to get hands on skills with the iPad as they view it as such a game-changer.

I’ll use this viewpoint to highlight Columbia reunion sessions that struck home with me on keeping tools fresh and modern and the ongoing imperative to pursue that challenge.  (But how, with what time?)

Entrepreneurial Session

I enjoyed this session where four mini-cases were reviewed very much.  Had to power read the cases before we broke into small groups to determine whether we liked the opportunity to invest in various businesses or not. Power reading was an imperative since they emailed me the case before I arrived home from Tunisia and I never saw the email in the avalanche that came.  (See my recent Ups and Downs article about Unsubscribing to Email.)

I presented the positives for one of the investments to the class and did a reasonably decent job.  It turns out that this investment looks like it will pan out for the investors – disposable but biodegradable plates and such – so I got a little boost of encouragement that all was not lost in my noggin.  One of the other members of our small team came up with our case name – Green Plate Special.  This points to the benefits of strong team work!

Another alum talked about the strengths of an online business which did not seem solid to me.  However, what struck me was her highlighting of opportunities to use traditional media such as broadcast television to grow awareness for this service.  Never in 1,000 years would I have thought of that point – it seemed very old-fashioned to me.  But is it me or her?  Her comments felt dated…..but everyone is really experimenting with new tools to see what works.  Am I out on a limb in my views on the power of various social media tools?

The Science of Personal Leadership with Professor Wadhwa

This was a standout.  Professor Wadhwa’s research into leadership was excellent. His basic idea is to understand personal leadership centered around leading first yourself.  And his work is driven by a fact-based view on what you can do vs. a faith-based view of personal growth (or what we might have called a “woo-woo” kind of course years ago).  Sign up at his Institute for Personal Leadership for updates.   I did.

If only I could stumble across more client work this year, I’d love to go to his December session.  He’s a compelling speaker and his examples are excellent.  Everyone was buzzing about this.

Is the lesson to be learned here that every so often you must invest in yourself?  I’ve been lucky.  I did the Stephen Covey work years ago, then the Center for Creative Leadership,  and then the very excellent TimeOut sessions  from the Professional Thinking Partners.

Interestingly, these sessions have stuck with me.  Is that the idea….rather than a session on wireless technologies or how to use social media, but rather something that centers on personal development and reflection.  Hmmm

In these tough economic times and with the cost of higher education, everyone talks more and more about “trade school-like education” as having the right payback.  But does learning technical skills go right out of date vs. more conceptual problem-solving skills?

University Endowment Update

Excellent discussion on the imperatives to generate income that universities face given the costs of higher education.  Hence, their need to invest aggressively.  Hedge funds, private equity etc.

I understood all of it….but I’m not a finance-type.  I don’t care where alpha and beta are going.  And will delta follow where they lead?

I’m a marketer, strategist and new product developer.  There will always be money for great ideas that meet consumer needs.

I’m more Apple than Goldman Sachs.  More Comcast than Morgan Stanley.  More Bloomberg than Citibank.

That has remained true over 30 years.

The New Campus

Very interesting session about building the new campus up in Manhattanville.  For those of you who are geographically-challenged like myself, that’s one more train stop on the #1 line from 116th.  But you go down the hill into…..I never went there, although apparently I missed the chance for excellent BBQ down there.  Who knew?

A recent interim exec position at Bright Beacon brought me close to the terrifying dynamics of building a new campus:  the costs, the design issues, the constituencies, the no-win situations.  Eeks.

But I would also say that I like interim exec positions as it’s a chance to flex my personal leadership skills (see above).  Another piece of the puzzle that I might not have valued as highly  so many years ago.

If you’ve got an interim exec position, call me.  I can do a good job and not leave lasting damage.

The Saturday Sessions

Attended a number of sessions on Saturday which were panel discussions with alums from the reunioning classes, including the CEO of Kikkoman, class of 1961.

It didn’t hurt me at all to stretch my brain (branding, social enterprise) and REALLY stretch my brain (the health care panel).  So, growth comes in many forms….personal growth, using modern tools, understanding current industry dynamics…

What are you doing for growth?

Blogging ups and downs….but mostly ups!

Friday, April 22nd, 2011

Blogging, blogging, blogging at my 30th MBA reunion at Columbia.  On my Droid and on my iPad. Sometimes blogging directly and sometimes tweeting.  The message is that whatever you do as a business person to communicate with your constituencies, you have to know that someone is sharing with the wider world virtually immediately.  With photos.

Minute-by-minute tweeting!

And devices are “sort of” coordinated across services, though pix did not seem to come through to the Bright Beacon FaceBook page very well off the Droid.  And some tweets showed up on LinkedIn and some did not.

So, there’s more to this than meets the eye…..for example, the interesting blog I wrote last Saturday about the social enterprise space simply never got posted at all. (Reposted below!)

Social media must be part of a coordinated marketing game plan, but I definitely do not agree with a fellow alum that you have to pick FaceBook or Twitter or….as you can’t do it all.  You Can (even in a mobile mode if you can get all the interactions between services and devices worked out!).

image

image

The pix above from the Saturday morning first session (April 16)…..as noted by the prof, very few younger alums….tired out from the reception the previous eve?

Here was my blog post that got stuck on a dead end road on the information super highway:

“At the session this am.  I think tons of serious types went to the Finance session.

Comment made that micro-funding has fallen out of vogue.  Hmmm.

Beware green washing.  Customers are smart.  Customers are looking for honesty, not perfection.

Health care a Very promising area for social enterprise.

****

Darn….there is a power plug right at my seat.  We didn’t have that.  What would we have plugged in?  An iron?”

Jet lag, newspapers, changing habits….

Tuesday, November 16th, 2010

This morning I’m caught in an earlier time zone than the one my body is in.  So, I was up drinking coffee which triggers the desire to page through newspapers, but they aren’t here….

I see on the iPad that the Denver Post has dropped an updated app.  I think it’s better than previous versions, but I can’t put my finger on why.  I’m still not crazy about the fact that it’s really an iPhone app which I expand by 2X.  Come on people!

Then, there is the guilty pleasure of the New York Post on the iPad…..


The Post always grab your attention!

…..including the fun photos “you know where”:

Yes, I looked them all over this morning

And while reading other news articles,  The New York Times alerts me on the iPad of the impending royal wedding when that news dropped.

The Wall Street Journal continues to be a delight on the iPad.  Bravo!  Video on the Caterpillar – Bucyrus acquisition, Apple and the Beatles, and the new FaceBook messaging system.  More photos to enjoy than the paper product….too numerous to mention.

I could simply open up one of my laptops and browse the web version, but there’s something about the form factor of the iPad that is just great as your little companion at the breakfast table.

Just right with coffee and toast?

No wonder Mashable is currently talking about what a Christmas the iPad is going to have.   And yes, Samsung, Dell and others are hustling tablets out the door at more and more retail locations.  Black Friday, anyone?

The iPad Lifestyle

Tuesday, November 9th, 2010

I’ve written previously about what a great device the iPad is for news and weather and of course, how addictive Angry Birds is.

But now I can also share what a delightful device it is for partnering with you on lifestyle interests.

Perhaps it’s the fall that brings out the cooking, holiday prep, crafts side of me….but the iPad is certainly helping.

Home decoration and crafts are in the air!

I saw in the weekly recommendations the $3.99 Better Homes and Gardens Celebrate app which focuses on fall entertaining, Thanksgiving and Christmas and is a great app.   The way you investigate the various parties, menus and events for each occasion is just delightful.  The pictures are marvelous.  Every recipe I open I want to make.  Now, we must step back and acknowledge that the Better Homes and Gardens folks have surely had a print product each holiday season.  But it never got in my shopping cart.

There are just the cutest recipes and pix.  The microwave caramels, the red-hot popcorn balls, baked ham with cherry glaze and on and on…

Then I heard that Allrecipes.com had launched their iPad app this past week.  And they have a very nice app. Love the reviews for the recipes.  I’m game right now for the Herb Roasted Pork!

The form factor for the iPad is excellent in the kitchen.  You can glance over and look at the instructions and ingredients list.  This is not as easy if you need to duck your head down to look on the screen of a laptop.  However, beware drips and greasy fingers!

To top it all off, the Wall Street Journal fun article on the front cover (you know the article I mean) recently dealt with “cherpumple”….the combo cake, cherry pie, pumpkin pie and apple pie in three layers.  The print article was most engaging, but on the iPad there were many cool pix of cherpumples finished and in process.

Note to the Allrecipes.com people:  where’s your cherpumple recipe?

***

Don’t tell my clients, but I’m off to work on my holiday centerpiece.

It's a work in progress!

Hassles, puzzles and joy!

Monday, August 30th, 2010

My most recent paper copy of Fortune alerted me that I can now read Fortune on the iPad so off I go to check this out.

Which way to enjoy Fortune?

  1. Hassles:  As I have experienced before, big files like a magazine are quirky downloading.  You get download errors.  I never did get that Sports Illustrated issue downloaded and it took 3 or 4 shots to get the Fortune downloaded.  I have plenty of memory so I don’t understand the nature of the problem.
  2. Puzzles:  As I began the process of downloading the Fortune issue, I saw no mention of what my “deal” was going to be since I am a paper subscriber to the magazine.  Copy price on the iPad is $4.99.  But what is my “deal” since I am already a subscriber?  I emailed Customer Service with this very question.  And the answer came back that there is no deal for me.  I am one of the stupid people who is getting Fortune magazine and that’s my tough luck when it comes to the iPad version.
  3. Joy! As I have predicted in the past,  the iPad can be the making of magazines – showcasing more pix and video, keeping the issue current, making feedback easy etc.  And so it was, I:
    1. Enjoyed seeing the celebrity pix of shoppers at Trader Joe’s
    2. Found the video clip most interesting of Flipboard.  Brought the idea home in a more compelling manner than just the story.  (I’ll be exploring Flipboard further in later blog posts.)
    3. Relished seeing the actual examples of Salman Khan’s tutorials which really brought home the article, “Bill Gates’ Favorite Teacher”.  (Ooops, slight pause in composing this blog while I listen to the post about the French revolution.)
    4. Reflected on how times change when I looked over the pictures and timeline for Lehman Brothers over 100 years, including their assistance “some time ago” to a small retailer named Sears!

I’m looking forward to more magazines online and the offers they make to their print subscribers to make it a true multimedia experience.

The iPad at home

Friday, August 20th, 2010

When Forrester doubled its forecast for iPads for 2010 and one of Apple’s key manufacturers announced a massive hire of new workers, I knew it was time to share more of my thoughts on the iPad.

When I have both the paper and the iPad option right in front of me, I am moving to doing my business reading on the iPad.  Easier form factor and the video clips are right there as well as color pictures.

Which form factor to use?

Now, you can’t really be completely spontaneous in that decision since when you reach for the iPad, you have to wait for The Journal to download.

Speaking of downloads, keep checking for Updates.  They pile up and they take a little bit of time to get downloaded.

So, if you impulsively grab the iPad, it slows you down while it gets ready for you.

But the Updates are worth it.  Love where The Weather Channel is going, for example!

Thanks to all who pointed out in my last post that I can get speakers for the iPad.  Apple just recommended a set but some buyer comments were mixed on sound quality.  Hmmm.   More to follow.

I suppose I could get going on researching this but I have to allow time for Solitaire on the iPad.

And to those of you who followed my guidance to download Angry Birds, it is not my fault that this is addictive.