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	<title>Bright Beacon Partners &#187; Ups &amp; Downs</title>
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	<link>http://www.brightbeacon.com</link>
	<description>Bright Beacon is all about growth – new customers, new markets, new technologies.</description>
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		<title>I&#8217;m being trampled&#8230;..</title>
		<link>http://www.brightbeacon.com/2012/02/im-being-trampled/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=im-being-trampled</link>
		<comments>http://www.brightbeacon.com/2012/02/im-being-trampled/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 14:37:10 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=778</guid>
		<description><![CDATA[&#8230;.in the content players&#8217; desire not to send spam. When I email an article to a friend (how old-fashioned is that?), then I&#8217;ve got to read and replicate the characters, numbers and letters in the little box to validate that I&#8217;m just one person sending an email. Is it me&#8230;..or is the combination of characters, [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230;.in the content players&#8217; desire not to send spam.</p>
<p>When I email an article to a friend (how old-fashioned is that?), then I&#8217;ve got to read and replicate the characters, numbers and letters in the little box to validate that I&#8217;m just one person sending an email.</p>
<p>Is it me&#8230;..or is the combination of characters, numbers and letters getting harder and harder to read?</p>
<p>I don&#8217;t know if it&#8217;s cutting down on spam but it&#8217;s certainly challenging me.</p>
<p>Is there another way?</p>
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		<title>Applaud getting customer feedback &#8211; pick your shots!</title>
		<link>http://www.brightbeacon.com/2012/01/applaud-getting-customer-feedback-pick-your-shots/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=applaud-getting-customer-feedback-pick-your-shots</link>
		<comments>http://www.brightbeacon.com/2012/01/applaud-getting-customer-feedback-pick-your-shots/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:32:51 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=756</guid>
		<description><![CDATA[Macy&#8217;s emailed me to participate in a customer survey after I bought socks.  Sorry, I am not that vested in that situation to go through a survey. But, I did find the sales person helpful. And I appreciated the coupon that you guys sent me. So, I guess I have given feedback.]]></description>
			<content:encoded><![CDATA[<p>Macy&#8217;s emailed me to participate in a customer survey after I bought socks.  Sorry, I am not that vested in that situation to go through a survey.</p>
<p>But, I did find the sales person helpful.</p>
<p>And I appreciated the coupon that you guys sent me.</p>
<p>So, I guess I have given feedback.</p>
]]></content:encoded>
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		<title>Beware acronyms!</title>
		<link>http://www.brightbeacon.com/2012/01/beware-acronyms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=beware-acronyms</link>
		<comments>http://www.brightbeacon.com/2012/01/beware-acronyms/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 23:05:29 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=720</guid>
		<description><![CDATA[We&#8217;ve all seen it in corporate life &#8211; the proliferation of acronyms to describe life at the company quickly and efficiently. But, exercise caution when they spill over into your customers&#8217; world. Witness a huge banner at the Post Office saying basically, &#8220;Come and use the APC to meet all your postal needs&#8221;. The APC? [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve all seen it in corporate life &#8211; the proliferation of acronyms to describe life at the company quickly and efficiently.</p>
<p>But, exercise caution when they spill over into your customers&#8217; world.</p>
<p>Witness a huge banner at the Post Office saying basically, &#8220;Come and use the APC to meet all your postal needs&#8221;.</p>
<p>The APC?</p>
<p>That&#8217;s the Automated Postal Center.</p>
<p>But why?  And why not something catchier.  Like PostalPartner or QuickPost or PostalBuddy or Postie&#8230;..</p>
<p>Call me!</p>
]]></content:encoded>
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		<title>Why don&#8217;t my people know your people?</title>
		<link>http://www.brightbeacon.com/2011/10/why-dont-my-people-know-your-people/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-dont-my-people-know-your-people</link>
		<comments>http://www.brightbeacon.com/2011/10/why-dont-my-people-know-your-people/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 15:18:08 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=662</guid>
		<description><![CDATA[Congrats on Arrow Electronics relocating its headquarters to Colorado! So, I immediately checked LinkedIn to see who I knew.  It&#8217;s not as good as I would hope. This is a solid target company for Bright Beacon work.  Help with strategic planning?  Help with product launches?  Perhaps a temporary exec position? Facilitating a problem solving workshop? [...]]]></description>
			<content:encoded><![CDATA[<p>Congrats on Arrow Electronics relocating its headquarters to Colorado!</p>
<div id="attachment_663" class="wp-caption aligncenter" style="width: 235px"><a href="http://www.brightbeacon.com/wp-content/uploads/2011/10/Arrow.jpg"><img class="size-medium wp-image-663" title="Arrow" src="http://www.brightbeacon.com/wp-content/uploads/2011/10/Arrow-225x300.jpg" alt="" width="225" height="300" /></a><p class="wp-caption-text">A Fortune 500 firm is coming HERE!</p></div>
<p>So, I immediately checked LinkedIn to see who I knew.  It&#8217;s not as good as I would hope.</p>
<p>This is a solid target company for Bright Beacon work.  Help with strategic planning?  Help with product launches?  Perhaps a temporary exec position? Facilitating a problem solving workshop?  Serving as team leader on an important initiative?</p>
<p>But why don&#8217;t my LinkedIn people know more Arrow people?</p>
<p>Start linking!  You never know where it might take you.</p>
]]></content:encoded>
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		<title>Just when you thought everyone had perfected branding&#8230;.</title>
		<link>http://www.brightbeacon.com/2011/08/just-when-you-thought-everyone-had-perfected-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=just-when-you-thought-everyone-had-perfected-branding</link>
		<comments>http://www.brightbeacon.com/2011/08/just-when-you-thought-everyone-had-perfected-branding/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 19:40:50 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=625</guid>
		<description><![CDATA[&#8230;.I get this door hanger from the tech who fixed our business line. Qwest is becoming CenturyLink but you&#8217;d never know it from this door hanger. But let me also say, if this is a tech who doesn&#8217;t have any officially endorsed communications materials to use, I applaud that he or she did leave me [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230;.I get this door hanger from the tech who fixed our business line.</p>
<div id="attachment_627" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.brightbeacon.com/wp-content/uploads/2011/08/Hmmm-telco-branding.jpg"><img class="size-medium wp-image-627" title="Hmmm - telco branding" src="http://www.brightbeacon.com/wp-content/uploads/2011/08/Hmmm-telco-branding-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Who came and fixed the phone line??</p></div>
<p>Qwest is becoming CenturyLink but you&#8217;d never know it from this door hanger.</p>
<p>But let me also say, if this is a tech who doesn&#8217;t have any officially endorsed communications materials to use, I applaud that he or she did leave me an informative note on the reverse side.</p>
<p>And I can only hope that the approved materials are coming?</p>
<p>***</p>
<p>I also see some notations that suggest that this piece might be from 1996.  Again, I commend the tech for providing excellent information to me about our line.</p>
<p>But surely, someone got him or her branded materials since 1996?</p>
]]></content:encoded>
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		<title>My ship has come in!</title>
		<link>http://www.brightbeacon.com/2011/05/my-ship-has-come-in/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=my-ship-has-come-in</link>
		<comments>http://www.brightbeacon.com/2011/05/my-ship-has-come-in/#comments</comments>
		<pubDate>Mon, 02 May 2011 23:59:36 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=520</guid>
		<description><![CDATA[Well, not exactly, but I am now able to download Fortune issues onto the iPad as a subscriber.  Just as of today. Splendid &#8211; have already watched videos of several CEOs and some dynamite footage of the America&#8217;s Cup.  And I&#8217;m not even to the main articles. Every magazine will go this way.  Some faster [...]]]></description>
			<content:encoded><![CDATA[<p>Well, not exactly, but I am now able to download Fortune issues onto the iPad as a subscriber.  Just as of today.</p>
<p>Splendid &#8211; have already watched videos of several CEOs and some dynamite footage of the America&#8217;s Cup.  And I&#8217;m not even to the main articles.</p>
<p>Every magazine will go this way.  Some faster than others.</p>
<p>The Time empire is underway with this.</p>
]]></content:encoded>
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		<title>Just the right touch from Zappos&#8230;</title>
		<link>http://www.brightbeacon.com/2011/04/just-the-right-touch-from-zappos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=just-the-right-touch-from-zappos</link>
		<comments>http://www.brightbeacon.com/2011/04/just-the-right-touch-from-zappos/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 15:28:33 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/2011/04/just-the-right-touch-from-zappos/</guid>
		<description><![CDATA[Am Unsubscribing to emails at an impressive rate.  However, my buddies at Zappos emailed me to remind me of shoes that I bought a year ago&#8230;.and would I be interested in another pair of a similar style?  In fact, I did see a style I liked. People, people, people&#8230;.too many emails.  You are spamming me.  [...]]]></description>
			<content:encoded><![CDATA[<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://www.brightbeacon.com/wp-content/uploads/2011/04/wpid-IMG_20110421_092154.jpg" /></p>
<p>Am Unsubscribing to emails at an impressive rate.  However, my buddies at Zappos emailed me to remind me of shoes that I bought a year ago&#8230;.and would I be interested in another pair of a similar style?  In fact, I did see a style I liked.</p>
<p>People, people, people&#8230;.too many emails.  You are spamming me.  Stop it!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Saturday Journal section cracks up!</title>
		<link>http://www.brightbeacon.com/2010/10/saturday-journal-section-cracks-up/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=saturday-journal-section-cracks-up</link>
		<comments>http://www.brightbeacon.com/2010/10/saturday-journal-section-cracks-up/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 17:19:49 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=349</guid>
		<description><![CDATA[Instead of one leisure section in the Saturday Wall Street Journal, we now have two sections. Is it possible to ask for the old leisure section to come back? &#8220;Off Duty&#8221; strikes me as a number of outcasts from shelter and fashion magazines holding the Journal hostage. Yes, the carnation article was lovely on the [...]]]></description>
			<content:encoded><![CDATA[<p>Instead of one leisure section in the Saturday Wall Street Journal, we now have two sections.</p>
<p>Is it possible to ask for the old leisure section to come back?</p>
<p>&#8220;Off Duty&#8221; strikes me as a number of outcasts from shelter and fashion magazines holding the Journal hostage.</p>
<p>Yes, the carnation article was lovely on the cover.  Who knew?</p>
<p>But, I think the article on &#8220;Containers of Joy&#8221; suggesting the decanting of various groceries into lovely jugs was really over the top.  People have time for that?</p>
<p>I&#8217;m sorry, house guests, but you will see milk in the refrigerator in the original vessels.</p>
]]></content:encoded>
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		<title>Am I in a time warp?</title>
		<link>http://www.brightbeacon.com/2010/09/am-i-in-a-time-warp/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=am-i-in-a-time-warp</link>
		<comments>http://www.brightbeacon.com/2010/09/am-i-in-a-time-warp/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 01:36:33 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=340</guid>
		<description><![CDATA[I know we have different customer segments with different technology profiles.  I know there are early adopters and laggards.  But this service from The Denver Post is a mystery to me. If you have a cell phone, you have the time&#8230;&#8230;and penetration is pretty high.  (Not to mention watches which are still worn by some [...]]]></description>
			<content:encoded><![CDATA[<p>I know we have different customer segments with different technology profiles.  I know there are early adopters and laggards.  But this service from The Denver Post is a mystery to me.</p>
<div id="attachment_341" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.brightbeacon.com/wp-content/uploads/2010/09/Huh.jpg"><img class="size-large wp-image-341" title="Huh?" src="http://www.brightbeacon.com/wp-content/uploads/2010/09/Huh-751x1024.jpg" alt="" width="450" height="613" /></a><p class="wp-caption-text">I guess this isn&#39;t for the wireless generation?</p></div>
<p>If you have a cell phone, you have the time&#8230;&#8230;and penetration is pretty high.  (Not to mention watches which are still worn by some boomers.)</p>
<p>Those with advanced phones like the Android or the iPhone often have a weather app downloaded.</p>
<p>And if you are home, you can easily glance at your favorite site on the web.</p>
<p>So, there is a decent segment looking to call and get the time and the weather?</p>
<p>What do you think?</p>
]]></content:encoded>
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		<title>Bus schedule &#8211; promising mobile app, but needs work</title>
		<link>http://www.brightbeacon.com/2010/08/bus-schedule-promising-mobile-app-but-needs-work/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bus-schedule-promising-mobile-app-but-needs-work</link>
		<comments>http://www.brightbeacon.com/2010/08/bus-schedule-promising-mobile-app-but-needs-work/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:46:53 +0000</pubDate>
		<dc:creator>Jennifer Bater</dc:creator>
				<category><![CDATA[Ups & Downs]]></category>

		<guid isPermaLink="false">http://www.brightbeacon.com/?p=295</guid>
		<description><![CDATA[Cruising around town on the bus this week. Got the bus schedule mobile site to check times on the Droid. You&#8217;re able to press a button, engage your GPS and find the nearest bus stop. I did this standing under the bus stop sign and it replied no bus stop within a 1/4 mile. Hmmm. [...]]]></description>
			<content:encoded><![CDATA[<p>Cruising around town on the bus this week.</p>
<p>Got the bus schedule mobile site to check times on the Droid.</p>
<p>You&#8217;re able to press a button, engage your GPS and find the nearest bus stop.</p>
<p>I did this standing under the bus stop sign and it replied no bus stop within a 1/4 mile.</p>
<p>Hmmm.</p>
<p>But I liked the functionality that tells you the time of the next three buses.</p>
]]></content:encoded>
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