Bright Beacon has served a range of client sizes and situations from entrepreneurial start-ups to Fortune 50 clients. Recent assignments have included:

1. Bright Beacon assisted an entrepreneur in the mobile wireless space consider likely target segments for the service concept and the resulting product/service configuration and other marketing strategies. This start-up business plans a major trial with a big box retailer in the near term.
2. Bright Beacon served as project leader for a client responding to an RFI which would open up a major new market opportunity. The client is a technology and services provider on a business-to-business basis for customers across a wide spectrum of the TV community. The project included organizing the project timeline, the technology solution and the specific response to the RFI as well as developing key demonstration cases for the client’s competency to pursue this business opportunity. This project is an excellent example of Bright Beacon’s ability to serve in an interim executive role under tight timelines.
3. For a major telecommunications player, Bright Beacon expedited the development and launch of a new line of business in the data services space, verifying the market viability of the concept through market research and competitive analysis and then developing a full business case. The Bright Beacon team then designed the market entry plan, managed a technical trial and led the identification and assessment of potential partners. Bright Beacon leaders served as the launch team for the product until the client team was in place. The improvement in cycle time resulted in the client achieving a “first-in” market advantage in addressing unmet consumer needs. Further, this effort resulted in the client shifting a cost center to a revenue generating profit center.
4. Bright Beacon advised an information services firm on growth prospects in preparation for a major business restructure including considering not only areas for growth but also internal barriers to growth and making appropriate recommendations.
5. Bright Beacon validated the market for a new business endeavor in the health care field, examining commercialization prospects for the business. The work included identifying high-need customer segments, new marketing and sales approaches for acquiring customers, refining the market positioning, and modifying the ad media mix and messaging including their web presence geared to the consumer market. To better assess the rate of expansion of this market, Bright Beacon documented insights from the growth of similar health-related business analogues over the last ten years. The investors and management team are underway with the nationwide launch of this business. In a subsequent project, Bright Beacon devised and executed a strategy to develop a second web site that would aid in gaining business partners in cities across the U.S.
6. Bright Beacon helped a financial services client develop a new brand name through a series of creative steps while considering the positioning and competitive issues in the market space.  For the same client, Bright Beacon worked to revise their web presence completely to strengthen messages about the benefit of their service and its key features.
7. Again in health care field , Bright Beacon advised a fitness business on how to grow and retain clients, including investigation and assessment of online fitness opportunities.
8. Bright Beacon has assisted an entrepreneurial team in launching a retail concept in the health space. Bright Beacon was instrumental in validating the market demand side of the equation as well as developing the business’s brand name.
9. In the not-for-profit space, Bright Beacon is currently assisting an agency on market positioningand other key messaging issues.

Bright Beacon is able to serve clients of all sizes. Clients have spanned from the Fortune 50 to sole proprietor entrepreneurs. Markets served have included consumer and small business mass markets to those focused on business-to-business and wholesale relationships. New products have been in conceptual design phases through market introduction as well as helping more mature businesses reinvigorate their products lines.