Beware tone deafness…..

The Komen folks have demonstrated once again that you can create your own public relations disaster by not considering all the angles.  Hearing all the viewpoints.  Considering all the reactions.

They have the right to go in whatever direction that suits their charter with whatever partners fit them best, just like any small or large business, not-for-profit, government agency or other.

You may have to pursue a radical or potentially controversial change in course through a series of steps and stages….

Now this will go down as one of the worst public relations disasters ever.

In our social media world, the penalties are enormous for missteps.

Truly epic brand damage.

Wow!

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