Beware acronyms!

We’ve all seen it in corporate life – the proliferation of acronyms to describe life at the company quickly and efficiently.

But, exercise caution when they spill over into your customers’ world.

Witness a huge banner at the Post Office saying basically, “Come and use the APC to meet all your postal needs”.

The APC?

That’s the Automated Postal Center.

But why?  And why not something catchier.  Like PostalPartner or QuickPost or PostalBuddy or Postie…..

Call me!

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