My most recent paper copy of Fortune alerted me that I can now read Fortune on the iPad so off I go to check this out.
Which way to enjoy Fortune?
- Hassles: As I have experienced before, big files like a magazine are quirky downloading. You get download errors. I never did get that Sports Illustrated issue downloaded and it took 3 or 4 shots to get the Fortune downloaded. I have plenty of memory so I don’t understand the nature of the problem.
- Puzzles: As I began the process of downloading the Fortune issue, I saw no mention of what my “deal” was going to be since I am a paper subscriber to the magazine. Copy price on the iPad is $4.99. But what is my “deal” since I am already a subscriber? I emailed Customer Service with this very question. And the answer came back that there is no deal for me. I am one of the stupid people who is getting Fortune magazine and that’s my tough luck when it comes to the iPad version.
- Joy! As I have predicted in the past, the iPad can be the making of magazines – showcasing more pix and video, keeping the issue current, making feedback easy etc. And so it was, I:
- Enjoyed seeing the celebrity pix of shoppers at Trader Joe’s
- Found the video clip most interesting of Flipboard. Brought the idea home in a more compelling manner than just the story. (I’ll be exploring Flipboard further in later blog posts.)
- Relished seeing the actual examples of Salman Khan’s tutorials which really brought home the article, “Bill Gates’ Favorite Teacher”. (Ooops, slight pause in composing this blog while I listen to the post about the French revolution.)
- Reflected on how times change when I looked over the pictures and timeline for Lehman Brothers over 100 years, including their assistance “some time ago” to a small retailer named Sears!
I’m looking forward to more magazines online and the offers they make to their print subscribers to make it a true multimedia experience.
