Do they know too much or just enough?

Is it a benefit or a threat?  That’s the point of The Wall Street Journal’s recent series on Internet privacy.  (See http://wsj.com/WhatTheyKnow.)

I’ve always felt that targeted advertising was the next big opportunity for cable TV.  I’m ready to sign up right now to change the ad mix on The Golf Channel from Viagara, luxury cars and insurance to travel, clothes and cooking!

However, the web is increasingly able to deliver this targeting, which I think is great….but like the Journal’s Nicholas Carr article where he points to danger, I’d like these providers to try to be careful with my information and maybe show me an ad for something that isn’t exactly matching my profile so it’s not all endless trips, fashion and recipes!  I’d like to stay part of the general conversation of American life, not just buried in my micro-segment.

What do you think?

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